Is Cadbury`s move to using Fairtrade ingredients for its famous Dairy Milk Chocolate done for the right reasons, or is it a cynical ploy to boost it`s profile by generating favourable PR?

Cadbury Dairy Milk Chocolate now carries The Fairtrade Mark

Cadbury Dairy Milk Chocolate now carries The Fairtrade Mark

Cadbury Dairy Milk is by far the biggest brand to become certified by The Fairtrade Foundation and carry The Fairtrade Mark.
However, they have recently moved their retail prices upwards – some would say to pave the way for the higher on-costs associated with the supply of Fairtrade production.

Whatever your view, it is estimated that 40,000 out of 700,000 of Ghana`s Cocoa farmers will benefit from the project because they will now be supplying their crops to Cadbury under Fair Trade Principles.

You can view and buy our own Fairtrade chocolates by visiting THE FAIR TRADE STORE`s website.

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