I’m delighted to report that my local borough, Sefton, is now a Fairtrade one!
Sefton includes the coastal resort of Southport, which is where the office and warehouse of my own business, THE FAIR TRADE STORE is based.
Congratulations to everyone involved.

Environmental officers at the borough council recently received official notification from The Fairtrade Foundation confirming the prestigious status has been awarded to Sefton residents.

It means that local caterers and retailers are going above and beyond the basic requirements to help workers across the globe get a fair return for their products.

Members in Sefton Council agreed the idea to support The Fairtrade Foundation in 2005 and a Fairtrade Steering Group of councillors, officers and enthusiastic supporters was set up in the borough. I became a member of this Steering Group in 2008.

To achieve Fairtrade Borough status, The Fairtrade Foundation demands a minimum numbers of Fairtrade outlets, and evidence of community involvement, proportional to the borough’s population.
This has been achieved with Sefton now joining more than 500 other towns, villages and boroughs that enjoy Fairtrade status.

Cabinet Member for Environmental, Cllr David Tattersall, said: “Sefton made a commitment to support Fairtrade and has been using products with the Fairtrade mark for a number of years.

“This has now been rewarded with Sefton being nationally recognised as a Fairtrade Borough supporting the world wide movement which strives to get producers in developing countries a fair deal and help lift them out of poverty.”

Through supporting marginalised and disadvantaged producers, Fairtrade is able to offer farmers’ organisations and plantations a guaranteed price and an additional premium for investment in improved farming methods and to build schools and clinics.

What do you think about this news? And what are your suggestions for keeping this momentum going?

Why not visit THE FAIR TRADE STORE‘S website now and show your support for Fairtrade?

Paul Wolfenden is the owner of THE FAIR TRADE STORE and writes this Blog.