The more business we give these producers, on fair terms, the more they are able to expand and develop based on the financial security that this trade gives them.
In turn, as their own business grows stronger and more secure, their prospects, and those of their families and communities, improve.
Fair Trade creates a ‘win-win’ scenario. A ‘win’ for the consumer as the products are of the highest quality
and a ‘win’ for the producer as they receive a fair price with a minimum price guaranteed.
International trade can seem like a remote issue, but when commodity prices fall dramatically it can have a catastrophic impact
on the lives of small scale producers.
Too many producers in the developing world have to contend with fluctuating prices which may not even cover the cost of production.
Imagine that, for a second and you can see why an alternative way of trading needs to be offered.